Co-Founder/CEO
About Lance Wieland
Lance Wieland is the Founder and Chief Executive Officer of WieRok Entertainment Group, where he leads with a steady conviction that business excellence and Kingdom purpose should never be separated. A lifelong entrepreneur and servant leader, Lance came to recognize later in life that his greatest calling was not simply building companies—but serving those who carry the message of Jesus through music.
After more than twenty-five years of raising five children with his wife, Tammie, launching and scaling multiple successful businesses, and serving in leadership roles within nonprofit and ministry organizations, the couple founded WieRok Entertainment in 2014. What began as artist management in Colorado has since grown into a Franklin, Tennessee–based record label and creative hub serving artists, songwriters, and producers across the Christian music space.
Under Lance’s leadership, WieRok has expanded into recording studios, label services, artist development, songwriting support, branding, marketing, and live production over the years. He has been instrumental in helping guide the company’s formal transition into a full-service record label, built on strong distribution partnerships and a layered approach that meets artists where they are.
Lance is also widely known as a driving force behind Writes & Bites, the respected monthly Christian songwriting community event that has fostered collaboration, mentorship, publishing opportunities, and recording contracts. Out of those late-night conversations and shared vision with industry leaders Marcus Rixon and Jay Speight, the independent imprint Amplo Records was launched—born from a shared passion to champion the next generation of artists and songwriters, now fully housed under the WieRok Entertainment Group umbrella.
Throughout his career, Lance has overseen and contributed to a wide range of projects, including the re-launch and rebranding of Christian artist Sean Rodriguez, management for producer and EDM remixologist GREGATRON, publishing services for multiple songwriters, book publishing projects, executive production for the inspirational film The Good Fight (starring John Schneider), and promotional support for the feature film Priceless featuring for KING & COUNTRY front man Joel Smallbone. His earlier leadership roles with HeavenFest (2009–2017), including logistics and artist services, further shaped his heart for serving creatives behind the scenes.
At his core, Lance remains deeply committed to building platforms that elevate others. Whether in the studio, in the boardroom, or around a songwriting table, his focus is clear: create environments where artists are supported, equipped, and empowered to share messages that matter.
